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Checkout is where conversions are won or lost. BenchCanvas captures checkout flows so you can compare how products handle payment, without completing real purchases on every site.

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Workflow

1

Capture the checkout path

Start a capture from the cart or checkout URL. For steps behind a login or cart state, record the flow with the extension.
2

Compare step by step

Place several checkout flows in frames and count the steps from cart to confirmation.
3

Inspect friction

Run insight reports like conversion optimization on the form and payment screens.
4

Annotate and fix

Flag form design, trust signals, upsells, and error handling with comments, then share with your team.

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What to compare

  • Number of steps from cart to confirmed order
  • Guest checkout versus required account
  • Form length, field grouping, and required cues
  • Trust signals and reassurance near the payment step
BenchCanvas captures what the flow looks like. Stop before entering real payment details when recording a checkout yourself.